<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Nintendo &amp; Digital Sales Data Secrecy</title>
	<atom:link href="http://www.icongames.com/nintendo-digital-sales-data-secrecy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.icongames.com/nintendo-digital-sales-data-secrecy/</link>
	<description>Video Game Publishing &#38; Development</description>
	<lastBuildDate>Fri, 23 Mar 2012 12:58:39 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
	<item>
		<title>By: Rich</title>
		<link>http://www.icongames.com/nintendo-digital-sales-data-secrecy/comment-page-1/#comment-1504</link>
		<dc:creator>Rich</dc:creator>
		<pubDate>Sat, 07 Jan 2012 11:35:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.icongames.com/?p=2295#comment-1504</guid>
		<description>Hi John - regarding the access to sales data.

I think it would be good to clarify this; I actually have first-hand experience of trying to obtain finance with no figures to show, and this highlights the point:

During 2010 we approached several banks to request some bridge finance to cover the gap between the release of the titles and the time when the sales thresholds were reached. On any other service this would not have been an issue as you earn revenue from sales straight away.

We showed them our own figures which showed promising early sales, but the thing is those figures are fairly meaningless - especially to a bank.

They wanted to get a view of the wider picture - how other games on the service had performed, how well games within specific genres perform, and so on. The sort of data any financial institution requires before providing funding - especially to a games company, as the games industry is perceived as being a high risk industry.

We couldn&#039;t show them any such numbers and their response was negative - in effect I was asking them to finance a business but providing them with none of the traditional market research data they expect.

It was impossible to secure the finance we needed and as a result we had to let one of the team go and were unable to pay wages to the rest of the team for a while. Fortunately the guys stood by us, and our Minis releases then turned things around a little.

I have spoken to other developers too who have very similar stories, and some of whom didn&#039;t make it through.</description>
		<content:encoded><![CDATA[<p>Hi John &#8211; regarding the access to sales data.</p>
<p>I think it would be good to clarify this; I actually have first-hand experience of trying to obtain finance with no figures to show, and this highlights the point:</p>
<p>During 2010 we approached several banks to request some bridge finance to cover the gap between the release of the titles and the time when the sales thresholds were reached. On any other service this would not have been an issue as you earn revenue from sales straight away.</p>
<p>We showed them our own figures which showed promising early sales, but the thing is those figures are fairly meaningless &#8211; especially to a bank.</p>
<p>They wanted to get a view of the wider picture &#8211; how other games on the service had performed, how well games within specific genres perform, and so on. The sort of data any financial institution requires before providing funding &#8211; especially to a games company, as the games industry is perceived as being a high risk industry.</p>
<p>We couldn&#8217;t show them any such numbers and their response was negative &#8211; in effect I was asking them to finance a business but providing them with none of the traditional market research data they expect.</p>
<p>It was impossible to secure the finance we needed and as a result we had to let one of the team go and were unable to pay wages to the rest of the team for a while. Fortunately the guys stood by us, and our Minis releases then turned things around a little.</p>
<p>I have spoken to other developers too who have very similar stories, and some of whom didn&#8217;t make it through.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: John</title>
		<link>http://www.icongames.com/nintendo-digital-sales-data-secrecy/comment-page-1/#comment-1499</link>
		<dc:creator>John</dc:creator>
		<pubDate>Fri, 06 Jan 2012 23:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.icongames.com/?p=2295#comment-1499</guid>
		<description>I think their point with not allowing promotions or deals etc is that they don&#039;t want to see a race to the bottom happening like what happened on iOS which would devalue more expensively produced games.

Nintendo pretty much follow the same rules themselves. Mario Kart and others always retains their price for years. If a game is worth 10 dollars on day 1 then it should still be worth 10 dollars 1 year later and this is especially true with digital titles as there is no such thing as shelf space or physical media distribution effectively forcing older titles to be withdrawn freeing up space for newer ones.

Maybe you just priced your games a bit too high?

As for your main point regarding sales figures. Apples and Oranges, I could make a game that looks and plays like Angry Birds but I suspect it&#039;s not going to sell 100s of millions of copies, nor do I think a funder would think so either :-) I know I&#039;m using an extreme case but as a developer and a gamer you should have a notion of how well your game will do, sales data is interesting and I agree funders do like that kind of information but ultimately it comes down to quality and they&#039;ll also like to see evidence of that as well (even if it means getting their kids to play it). 

Basically It&#039;s not the platform (except for the lack of deals etc) e.g. I suspect that Pullblox on the 3DS will do very well although I suppose we&#039;ll never know :-)</description>
		<content:encoded><![CDATA[<p>I think their point with not allowing promotions or deals etc is that they don&#8217;t want to see a race to the bottom happening like what happened on iOS which would devalue more expensively produced games.</p>
<p>Nintendo pretty much follow the same rules themselves. Mario Kart and others always retains their price for years. If a game is worth 10 dollars on day 1 then it should still be worth 10 dollars 1 year later and this is especially true with digital titles as there is no such thing as shelf space or physical media distribution effectively forcing older titles to be withdrawn freeing up space for newer ones.</p>
<p>Maybe you just priced your games a bit too high?</p>
<p>As for your main point regarding sales figures. Apples and Oranges, I could make a game that looks and plays like Angry Birds but I suspect it&#8217;s not going to sell 100s of millions of copies, nor do I think a funder would think so either <img src='http://www.icongames.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  I know I&#8217;m using an extreme case but as a developer and a gamer you should have a notion of how well your game will do, sales data is interesting and I agree funders do like that kind of information but ultimately it comes down to quality and they&#8217;ll also like to see evidence of that as well (even if it means getting their kids to play it). </p>
<p>Basically It&#8217;s not the platform (except for the lack of deals etc) e.g. I suspect that Pullblox on the 3DS will do very well although I suppose we&#8217;ll never know <img src='http://www.icongames.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Geoff</title>
		<link>http://www.icongames.com/nintendo-digital-sales-data-secrecy/comment-page-1/#comment-1495</link>
		<dc:creator>Geoff</dc:creator>
		<pubDate>Fri, 06 Jan 2012 15:03:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.icongames.com/?p=2295#comment-1495</guid>
		<description>Good to see Sony allow this, for now, as digital becomes more prevalent, publishers will have to produce the numbers for accurate sales charts and consumer confidence. 

G.</description>
		<content:encoded><![CDATA[<p>Good to see Sony allow this, for now, as digital becomes more prevalent, publishers will have to produce the numbers for accurate sales charts and consumer confidence. </p>
<p>G.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Seth</title>
		<link>http://www.icongames.com/nintendo-digital-sales-data-secrecy/comment-page-1/#comment-1494</link>
		<dc:creator>Seth</dc:creator>
		<pubDate>Fri, 06 Jan 2012 04:04:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.icongames.com/?p=2295#comment-1494</guid>
		<description>I wholeheartedly agree. This policy is a load of bull. It&#039;s already a gamble to develop for Wii to begin with, what with the terrible software sales most third party developers face on Wii, case in point EA Sports. They&#039;re just about resistant to developing for Wii any more due to the flops they&#039;ve had with past Madden titles and the like on the platform. This only makes things worse. They seem to want to develop a better relationship with third parties with 3DS and likely Wii U, yet they pull crap like this? How are any third parties, indie or not, supposed to feel comfortable with that?

Sony has gone on the record to state that Nintendo&#039;s knack for cutting out indie developers is a huge mistake. For once, Nintendo, take their advice.

Nintendo&#039;s made a long list of bad decisions which I don&#039;t agree with, and this only adds to it. It&#039;s because of decisions like these that I myself am resistant to even purchasing a Nintendo platform ever again.</description>
		<content:encoded><![CDATA[<p>I wholeheartedly agree. This policy is a load of bull. It&#8217;s already a gamble to develop for Wii to begin with, what with the terrible software sales most third party developers face on Wii, case in point EA Sports. They&#8217;re just about resistant to developing for Wii any more due to the flops they&#8217;ve had with past Madden titles and the like on the platform. This only makes things worse. They seem to want to develop a better relationship with third parties with 3DS and likely Wii U, yet they pull crap like this? How are any third parties, indie or not, supposed to feel comfortable with that?</p>
<p>Sony has gone on the record to state that Nintendo&#8217;s knack for cutting out indie developers is a huge mistake. For once, Nintendo, take their advice.</p>
<p>Nintendo&#8217;s made a long list of bad decisions which I don&#8217;t agree with, and this only adds to it. It&#8217;s because of decisions like these that I myself am resistant to even purchasing a Nintendo platform ever again.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

